Visit Indiana and the Indiana Destination Development Corporation (IDDC) today launched the ‘IN Indiana’ marketing campaign, which offers a customizable toolkit of resources free of charge to businesses, municipalities and destinations in the state. The design kit includes logos, social media templates, promotional items, digital ad templates and more. State officials say marketing efforts can be personalized while at the same time presenting a unified front to potential visitors, future residents and companies looking to do business in Indiana.
“In keeping with our great state’s spirit of innovation, this campaign gives tools and a voice to everyone, making Indiana stronger together,” Governor Eric J. Holcomb said. “From Indiana’s shoreline to the hills in southern Indiana, there is something for everyone here IN Indiana.”
“From the smallest towns to the largest cities, the adaptable messaging of ‘IN Indiana’ will instill pride in the many communities that make up the state,” said Lt. Gov. Suzanne Crouch. “Thanks to the campaign’s unified messaging, we will attract more visitors, retain college graduates from our schools, and attract top talent to ensure Indiana’s continued growth and success.”
“The goal behind ‘IN Indiana’ is to help Indiana function as a state united when it comes to spreading the word about this wonderful part of the world,” said Elaine Bedel, IDDC Secretary and Chief Executive Officer. “These stories will show new visitors the unexplored diversity of the state and create pride and ownership in our people.”
For details, go to VisitIndiana.com .
